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About us
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Through cutting-edge machine learning technology, we help eCommerce leaders overcome traditional barriers to innovation, work more efficiently and create truly relevant customer experiences. 

Founded in Stockholm in 2012, Loop54 started life as a search and recommendation related consultancy project for Voddler (the leading Swedish-based video-on-demand platform at the time). Loop54 morphed into a standalone product search engine in 2013, with the company growing and soon becoming cash-flow positive.

In 2015, Loop54 raised $580K in seed funding from Axel Johnson (one of Sweden’s leading business groups, employing 19,000 people, and whose investments engage with 1 million customers daily), RECAPEX (based in Stockholm, previous investments: virtual fitting solution for fashion e-tailers, Virtusize), together with Swedish government agency, ALMI Invest, and angel investor, Erik Byrenius.

Trusted by Swedish companies such as Coop, Teknikmagasinet and US-based Office Depot, Loop54 has already brought unparalleled success to its customers. Swedish office supplies company, Kontorsmagasinet, reported more than a 13% increase in online revenues, a 75% increase in average order value (AOV) and a 400% higher conversion rate on visits with search than without.

Learn more about our company history.

Founders & Board Members

  • Robin Mellstrand - Founder and CEO
  • Johan Crona - CEO of ALMI Invest
  • Mike Odin - Founder and Chief Brain Officer
  • Christopher Persson - Founder of Bookatable.co.uk
  • Joel Kall - Founder and Chief CCO Officer
  • Mikael Johnsson -  Partner at Amadeus Capital, former VP of Investor
  • Alf Thiel Metelius - Angel Investor