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About us
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We went live with the first version of our software in mid-2013. Since then we have grown to a team of 15 skilled engineers, mathematicians, marketers and sales executives.

What started off as a search-related consultancy project for Voddler, grew into a groundbreaking product search engine in mid-2013. After bringing the company to positivie cash-flow and several employees, we raised a $580K seed round in 2015 to be able to capitalize on our unique product advantages and to support high growth.

The product is sold with a volume-based subscription model to mid- and large tier e-commerce companies. Clients include some of the biggest online retailers in Sweden and some well known brand names, including Office Depot Sweden, Bjorn Borg, Telia, SIBA, XXL and Mekonomen.

Founders & Board Members

  • Robin Mellstrand - Founder and CEO
  • Johan Crona - CEO of ALMI Invest
  • Mike Odin - Founder and Chief Brain Officer
  • Christopher Persson - Founder of Bookatable.co.uk
  • Joel Kall - Founder and Chief CCO Officer
  • Mikael Johnsson -  Partner at Amadeus Capital, former VP of Investor
  • Alf Thiel Metelius - Angel Investor