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How to use site-search data to improve your SEO strategy

By Vanessa Meyer on Feb 15, 2017 10:33:53 AM

Creating an SEO strategy always starts with understanding your audience. On-site search data can provide great insight into what your customers expect from your business and how they describe the products you carry. Use that insight to drive more qualified traffic to your website.
This article was originally written for Digital Marketing Magazine
Topics: site-search
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What is Searchandising (a.k.a Search Merchandising)?

By Vanessa Meyer on Feb 7, 2017 2:13:00 PM

Many online shoppers don’t browse retail sites using navigation, their product discovery process starts with site-search. In fact, an avg. of 30% of consumers use site-search (EConsultancy) and those who buy are 91% more likely to use site-search than those merely browsing (Findwise). And those percentages increase dramatically on mobile - where limited screen real estate puts product search in the limelight.

Topics: site-search
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The M-Commerce Tipping Point [Infographic]

By Loop54 on Feb 2, 2017 9:39:20 AM


Although the majority of mobile buying still occurs on tablets today (this year, £15.8 billion will be spent on tablets, representing more than 62% of total m-commerce sales), it's expected that by 2020 smartphones will dominate m-commerce and account for 52% of mobile transactions and £22.1 billion in sales (source).  

The mobile shopping experince isn't great - yet - but many retailers are investing to improve their transactional m-commerce experience. According to Internet Advertising Bureau (March 2015), 64% of the top UK retailers have a transactional mobile site, while 32% had a transactional app.

Obviously m-commerce is quickly becoming the norm. And since optimising the mobile experience is important for both search engine rank (remember mobilegeddon) and on-site conversion, retailers who fail to normalise will pay a price.

Check out this great infographic released by US based Dynamic Yield on tapping into the m-commerce consumer mindset for more great insight on the future of m-commerce.

Topics: M-Commerce
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Loop54 Retail News: M-Commerce, Personalisation and Retail Trends for 2017

By Loop54 on Jan 25, 2017 2:20:12 PM

We short listed some of the most interesting retail news coming out this week. This includes trends for 2017, Facebook m-commerce growth, and how millennials are shaping the retail landscape. 

Topics: retail news
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6 Quick Tips for Loading Products in Search Results

By Loop54 on Jan 11, 2017 3:39:00 PM

If search results lead to more than 50 or so results, its best NOT to load all products at once. This is mainly to do with potential performance issues. 

While each have their drawbacks, most ecommerce sites rely on either Pagination Links, Load More Buttons and Endless Scrolling for loading additional products in search results.  

Here are 6 tips you can follow to make sure you provide the best performing search experience for your customers. 

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11 Tips for Designing The Best Search Box

By Loop54 on Jan 5, 2017 3:39:00 PM

How can you practically improve your search functionality? Always start by analyzing how visitors search your site today. You do this by activating Google Site-Search in Google Analytics.

The next step is to ensure you've done everything you can in terms of design to make the search experience frictionless. Here are 11 tips for designing the best search experience.

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13 Tips for Designing Filters and Facets

By Loop54 on Dec 21, 2016 11:24:00 AM

Faceted search and navigation uses certain product attributes as visible criteria visitors can use to refine their search queries and category listings. With faceting, you ensure that the right, logical filters are available where and when your customers need them. Read on to understand what product attributes should be used as facets and how to design the best facted search and navigation.

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3 Reasons Why eCommerce Site-Search is Neglected as a CRO Tactic

By Vanessa Meyer on Dec 14, 2016 2:35:00 PM

Apart from an over-emphasis on customer acquisition, its difficult to really know why eCommerce site-search is often neglected as an easy and effective means of increasing Conversion Rates (CR) and Average Order Value (AOV). Here are three reasons we think most eRetailers miss the opportunity to increase this average website conversion rate and AOV by double digits with better product search.
Topics: site-search
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50 Tips for Designing a Better Search and Navigation Experience

By Loop54 on Dec 8, 2016 4:10:00 PM

A great search and navigation experience requires both relevancy and design. We compiled a short list of the best tips for designing a frictionless shopping experience. 

Topics: site-search
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Big Data -vs- Small Data: What Big Data Means for Small E-Commerce Businesses

By Loop54 on Nov 29, 2016 3:39:00 PM

In the past decade, Big Data has gone from being little more than a buzzword to something that has very tangible real-world uses across many industries. With access to vast amounts of data – and the means to actually use it – the big players in eCommerce now appear to have a considerable advantage over their small to medium-sized competitors. What can be done to compete with such resources?  

Topics: Big Data
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