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A blog about e-commerce site-search, personalisation and CRO.

Our search experts share their expertise and insight into product discovery and machine learning for e-commerce

Launch Post: E-commerce Site-Search Platforms: What's The Difference?

Our new cheat sheet is ideal for retailers who are deciding between e-commerce site-search solutions. With so many

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Google Data Studio Template: KPIs and Metrics for Evaluating your Site-Search

Many of today's e-commerce organisations are following their revenue streams using emailed reports and dashboards. But,

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How to Configure Tracking of Null-Results to Improve On-Site Conversion

In the age of exponential data growth, 'findability' within e-commerce is a major stumbling block. The transition from 

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How Machine Learning Can Improve Site Search (and Revenue!)

While the futuristic notion of a world filled with humanoid-robots scurrying to perform their fleshy-master’s commands is

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3 Things E-commerce CTOs Need to Understand About Search-as-a-Service

The future of e-commerce looks bright, with global retail e-commerce sales predicted to reach $4.5 Trillion by 2021.

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The Future of Site-Search: 5 Trends for 2018 and Beyond

2017 was a big year for site-search. Voice search truly moved into the mainstream, m-commerce continued to eat into

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5 Challenges Facing Heads of E-commerce in 2018

Over the last 10 years, e-commerce has witnessed meteoric growth. According to a recent study from The U.S. Census Bureau

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3 Key Takeaways from the Mobile Shopping EU 2018

At Loop54, we’re dedicated to innovation. We’re always looking for new and inventive ways to help our customers achieve

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Force Your Digital Providers to Work as a Team

Large e-commerce businesses usually have a number of digital providers. There might be one handling the technical side of

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How to Name Your E-Commerce Products

Product naming is something all e-commerce businesses should pay a lot of attention to. Having the right product names

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