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A blog about e-commerce site-search, personalisation and CRO.

Our search experts share their expertise and insight into product discovery and machine learning for e-commerce

How to Use Search Analytics to Supercharge Your E-Commerce Strategy

With e-commerce projected to account for 17.5% of all retail purchases by 2021 (compared to 7.4% in 2015), the curtain call

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How will AI Affect the Future of Retail and Marketing?

We’re already seeing AI power autonomous driving systems, we’re letting virtual assistants such as Siri and Alexa into our

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4 Key Takeaways from eTail Europe 2018

The ongoing success of AI in retail and marketing has not been achieved without a big, healthy dollop of irony. Artificial

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Why Machine Learning is Essential for Personalising E-commerce Search

While our television sets may tell us stories of dystopian futures dominated by sentient machines, artificial intelligence

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The New and Updated UX Search and Navigation Guide

We’re proud to present the new and updated User Experience Design guide by Loop54! 

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How do Product Recommendation Engines Work?

You make trips to your local shop weekly, and after some time, the store clerk gets to know you, what you tend to buy, and

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Launch Post: E-commerce Site-Search Platforms: What's The Difference?

Our new cheat sheet is ideal for retailers who are deciding between e-commerce site-search solutions. With so many

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Google Data Studio Template: KPIs and Metrics for Evaluating your Site-Search

Many of today's e-commerce organisations are following their revenue streams using emailed reports and dashboards. But,

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How to Configure Tracking of Null-Results to Improve On-Site Conversion

In the age of exponential data growth, 'findability' within e-commerce is a major stumbling block. The transition from 

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How Machine Learning Can Improve Site Search (and Revenue!)

While the futuristic notion of a world filled with humanoid-robots scurrying to perform their fleshy-master’s commands is

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