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6 Quick Tips for Loading Products in Search Results

By Loop54 on Jan 11, 2017 3:39:00 PM

If search results lead to more than 50 or so results, its best NOT to load all products at once. This is mainly to do with potential performance issues. 

While each have their drawbacks, most ecommerce sites rely on either Pagination Links, Load More Buttons and Endless Scrolling for loading additional products in search results.  

Here are 6 tips you can follow to make sure you provide the best performing search experience for your customers. 

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11 Tips for Designing The Best Search Box

By Loop54 on Jan 5, 2017 3:39:00 PM

How can you practically improve your search functionality? Always start by analyzing how visitors search your site today. You do this by activating Google Site-Search in Google Analytics.

The next step is to ensure you've done everything you can in terms of design to make the search experience frictionless. Here are 11 tips for designing the best search experience.

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13 Tips for Designing Filters and Facets

By Loop54 on Dec 21, 2016 11:24:00 AM

Faceted search and navigation uses certain product attributes as visible criteria visitors can use to refine their search queries and category listings. With faceting, you ensure that the right, logical filters are available where and when your customers need them. Read on to understand what product attributes should be used as facets and how to design the best facted search and navigation.

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3 Reasons Why eCommerce Site-Search is Neglected as a CRO Tactic

By Vanessa Meyer on Dec 14, 2016 2:35:00 PM

Apart from an over-emphasis on customer acquisition, its difficult to really know why eCommerce site-search is often neglected as an easy and effective means of increasing Conversion Rates (CR) and Average Order Value (AOV). Here are three reasons we think most eRetailers miss the opportunity to increase this average website conversion rate and AOV by double digits with better product search.
Topics: site-search
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50 Tips for Designing a Better Search and Navigation Experience

By Loop54 on Dec 8, 2016 4:10:00 PM

A great search and navigation experience requires both relevancy and design. We compiled a short list of the best tips for designing a frictionless shopping experience. 

Topics: site-search
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Big Data -vs- Small Data: What Big Data Means for Small E-Commerce Businesses

By Loop54 on Nov 29, 2016 3:39:00 PM

In the past decade, Big Data has gone from being little more than a buzzword to something that has very tangible real-world uses across many industries. With access to vast amounts of data – and the means to actually use it – the big players in eCommerce now appear to have a considerable advantage over their small to medium-sized competitors. What can be done to compete with such resources?  

Topics: Big Data
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The Current State of Site Search – Q4 2016

By Loop54 on Nov 23, 2016 2:20:00 PM

In general, retailers still seem to underestimate the importance of site search, but the topic is gaining momentum. Much of the attention is due to ongoing developments in the field – in various directions. Site-search is also getting some attention in the context of holiday shopping, which is trending in the eCommerce industry right now for obvious reasons.  

Topics: site-search
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Personalised E-Commerce Research: Take “The Many” And Package It For The Individual

By Loop54 on Nov 15, 2016 9:20:00 AM

It’s your birthday and you eagerly await that moment when you open your presents. One by one you scan your eyes over the pile and grab one. Excited you tear open to find a gift card for a generic department store. Disappointment. Or perhaps, as you sip  your morning coffee, you open your email to scan through what came in during the night. There’s an email from the gym you hit at least 6x a week and the subject line reads “Are you training often enough?” Disappointment.  These are situations that show that although there is some sort of data on you as a person, neither the friend nor the business utilized this information to enhance your experience.

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Site-Search with Autocomplete: Benefits and Pitfalls

By Vanessa Meyer on Nov 8, 2016 12:00:00 PM

 By now we are all accustomed to autocomplete or “search-as-you-type” functionality – and today we don’t just expect it from Google, but also while shopping on any reasonably large e-commerce website. And, as you may also have noticed, there’s a considerable difference between generic implementations and what happens when you start typing something into a really clever search bar.

Topics: site-search
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How to Objective-ishly Evaluate Your Site-Search Without Doing an A/B Split Test

By Vanessa Meyer on Nov 1, 2016 10:30:50 AM

We always encourage new customers to A/B test our service (i.e. when half of the traffic is given the original search engine and half are given the Loop54 engine). We love having the additional proof points about our service, and as of yet we have never lost a fight. 

Unfortunately, setting up a proper A/B split test to measure the effects of a new search engine can be difficult for some eCommerce retailers. Especially for those that haven't worked with split testing in the past. 

Most eCommerce retailers just want a reasonable and objective-ish way to measure the impact of their new or updated product search engine. They want something that helps them measure the ROI on their site-search investment.

In this situation, we give our customers the following guidelines.

Topics: site-search
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