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Creating a monster – a simple way to lose control of an ecommerce website

By Loop54 on Mar 22, 2017 12:33:48 PM

There’s a common misconception regarding how to rank in search engines for several, similar searches – and it’s rooted in how search engines used to work. Back in the days, you could create loads of somewhat similar pages to optimize for small search variations.

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How to Create the Best Search UX on Mobile

By Loop54 on Mar 16, 2017 4:23:00 PM

A lot of retailers will get around a bad search experience on desktop by improving navigation, filters and product recommendations, but those workarounds don't work on mobile.

The mobile consumer has high expectations. They expect convience and minimal friction points in their mobile shopping journey.  They want 100% relevant content that can be quickly consumed.

The right search engine and UX design for mobile search can meet those expectations.

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Understand Shopper Search Intent to Create Content People Need

By Loop54 on Mar 15, 2017 1:52:14 PM

In a physical store, it’s obvious that people come in with different intentions. Some people want to make a purchase right away while others are looking to compare products. Some have specific questions while others need trustworthy opinions from an expert.

As an employee, you need to accommodate all customers.

This is also true online. Customers will have the same type of questions whether they come from an external search engine or using the onsite-search function.

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Why Website Structure Matters for SEO and UX

By Loop54 on Mar 8, 2017 2:37:00 PM

If you operate an eCommerce website, setting a logical page hierarchy is perhaps your most important business decision. How you structure your content and navigation will greatly affect users’ onsite experience and how well you succeeed in search engine ranking.

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Mobile Marketing Trends for 2017: Q&A With Loop54's CMO

By Loop54 on Mar 1, 2017 2:57:00 PM

We asked our CMO - Vanessa Meyer - what she thinks will be the big mobile marketing trends in 2017 and the next few years? How will those trends be different from what we've already seen? And what do digital marketers need to do to leverage those trends? 

 

Topics: M-Commerce
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3 Reasons Why Site-Search is Often Neglected as a CRO Tactic

By Loop54 on Feb 22, 2017 3:13:00 PM

The vast majority of eCommerce businesses miss the opportunity to drastically improve CR and AOV with more relevant site-search. But why?
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8 Easy Steps to Improve your eCommerce Site-Search

By Vanessa Meyer on Feb 22, 2017 3:12:00 PM

1. Find out how much your site-search is used to today and how those particular visitors behave. Look into how much revenue stems directly from visitors who search and what your current search conversion rate is. You can use Google Analytics (Content > Site Search > Usage) to know whether or not users are actively using product search and how they convert. You will notice that visitors who site-search often convert at twice the rate or more compared to visitors without site- search.
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How to use site-search data to improve your SEO strategy

By Vanessa Meyer on Feb 15, 2017 10:33:53 AM

Creating an SEO strategy always starts with understanding your audience. On-site search data can provide great insight into what your customers expect from your business and how they describe the products you carry. Use that insight to drive more qualified traffic to your website.
 
This article was originally written for Digital Marketing Magazine
 
 
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What is Searchandising (a.k.a Search Merchandising)?

By Vanessa Meyer on Feb 7, 2017 2:13:00 PM

Many online shoppers don’t browse retail sites using navigation, their product discovery process starts with site-search. In fact, an avg. of 30% of consumers use site-search (EConsultancy) and those who buy are 91% more likely to use site-search than those merely browsing (Findwise). And those percentages increase dramatically on mobile - where limited screen real estate puts product search in the limelight.

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The M-Commerce Tipping Point [Infographic]

By Loop54 on Feb 2, 2017 9:39:20 AM

 

Although the majority of mobile buying still occurs on tablets today (this year, £15.8 billion will be spent on tablets, representing more than 62% of total m-commerce sales), it's expected that by 2020 smartphones will dominate m-commerce and account for 52% of mobile transactions and £22.1 billion in sales (source).  

The mobile shopping experince isn't great - yet - but many retailers are investing to improve their transactional m-commerce experience. According to Internet Advertising Bureau (March 2015), 64% of the top UK retailers have a transactional mobile site, while 32% had a transactional app.

Obviously m-commerce is quickly becoming the norm. And since optimising the mobile experience is important for both search engine rank (remember mobilegeddon) and on-site conversion, retailers who fail to normalise will pay a price.

Check out this great infographic released by US based Dynamic Yield on tapping into the m-commerce consumer mindset for more great insight on the future of m-commerce.

Topics: M-Commerce
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