Here, Robin Mellstrand, CEO and founder of Loop54, highlights the benefits that machine learning can give to small businesses.
This article was originally written for SmallBusinessUk.com.
Technology is becoming more sophisticated than ever these days, particularly when it comes to artificial intelligence (AI). The most advanced systems are now able to do things that were once only possible for humans to achieve, and they are helping organisations make better business decisions than ever before.
One type of AI called machine learning, in which computers can improve and adapt their processes without being explicitly programmed by a human, has become particularly helpful for people who do business by selling products or services online.