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A blog about e-commerce site-search, personalisation and CRO.

Our search experts share their expertise and insight into product discovery and machine learning for e-commerce

Ecommerce Design Posts

How to Make the Most of Your Site-Search Analytics

One of the biggest benefits of implementing site-search on your e-commerce site is the sheer wealth of customer information


What is a search facet? What is a search filter?

Sometimes referred to as guided navigation, faceted search and navigation uses certain product metadata as visible criteria


Learn How to Tackle the Biggest Site-Search Design Challenges

Our new guide explores some key hurdles you'll likely run into when designing your site-search – and explains how to


4 M-Commerce Trends For 2019 and Beyond

Mobile commerce (m-commerce) has seen a meteoric rise in popularity recently, with an increasing number of consumers


Double Your Conversion Rate by Utilising Site-Search

How many e-commerce businesses wouldn't want to convert more site visitors into customers? Introducing: conversion rate


New Download: Loop54 Work with Panduro to Revamp Website User Experience

We’re all about deep tech here at Loop54, but some of our most satisfying and successful partnerships have been with


The New and Updated UX Search and Navigation Guide

We’re proud to present the new and updated User Experience Design guide by Loop54! 


Is your e-commerce site mobile-friendly yet? It's not too late!

Last year Google announced they were about to roll out their “mobile first” index. This means they will primarily look at


The Importance of Visuals in E-Commerce Website Design

The shift from shopping in-person to online has had significant changes in the overall retail industry. Convenience and


Why Website Structure Matters for SEO and UX

If you operate an eCommerce website, setting a logical page hierarchy is perhaps your most important business decision. How


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