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A blog about e-commerce site-search, personalisation and CRO.

Our search experts share their expertise and insight into product discovery and machine learning for e-commerce

Ecommerce Design Posts

How to Make the Most of Your Site-Search Analytics

One of the biggest benefits of implementing site-search on your e-commerce site is the sheer wealth of customer information

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What is a search facet? What is a search filter?

Sometimes referred to as guided navigation, faceted search and navigation uses certain product metadata as visible criteria

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Learn How to Tackle the Biggest Site-Search Design Challenges

Our new guide explores some key hurdles you'll likely run into when designing your site-search – and explains how to

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4 M-Commerce Trends For 2019 and Beyond

Mobile commerce (m-commerce) has seen a meteoric rise in popularity recently, with an increasing number of consumers

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Double Your Conversion Rate by Utilising Site-Search

How many e-commerce businesses wouldn't want to convert more site visitors into customers? Introducing: conversion rate

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New Download: Loop54 Work with Panduro to Revamp Website User Experience

We’re all about deep tech here at Loop54, but some of our most satisfying and successful partnerships have been with

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The New and Updated UX Search and Navigation Guide

We’re proud to present the new and updated User Experience Design guide by Loop54! 

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Is your e-commerce site mobile-friendly yet? It's not too late!

Last year Google announced they were about to roll out their “mobile first” index. This means they will primarily look at

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The Importance of Visuals in E-Commerce Website Design

The shift from shopping in-person to online has had significant changes in the overall retail industry. Convenience and

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Why Website Structure Matters for SEO and UX

If you operate an eCommerce website, setting a logical page hierarchy is perhaps your most important business decision. How

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