We’re proud to present the new and updated User Experience Design guide by Loop54!
Why is Design Important?
E-commerce website visitors expect to be met with an easy-to-use, frictionless shopping experience. If a purchase requires too many steps, your search results are irrelevant, or your shop frustrates visitors, those potential customers are much less likely to purchase. And even if they do, don’t count on them coming back any time soon.
We’ve spent years helping our customers optimise their sites, and we know that a well designed, sensibly structured and efficient e-commerce site attracts, converts and retains customers. So we’ve put together this comprehensive guide to explain some of e-commerce’s search and navigation best practices.
What We Cover
The UX design guide is split into the following parts: