<img height="1" width="1" style="display:none" src="https://q.quora.com/_/ad/ad9bc6b5b2de42fb9d7cd993ebb80066/pixel?tag=ViewContent&amp;noscript=1">
e-commerce case study
Stor-och-liten-color.png
Stor och Liten uses Loop54 to leverage an important visitor segment and eliminate manual search merchandising work
Background
  • Classic Swedish toy retailer
  • 3.6M EUR turnover in 2016 (Sweden)
  • Platform on Storm by Enferno
  • Used default platform search functionality 
  • Visitors using search stood for 56% of total turnover
  • Ran 50/50 split A/B test for 200K visitors
Challenges
  • Low findability due to inconsistent product branding and descriptions
  • Conversions below target
  • A lot of time spend manually merchandising and maintaining search

MORE CASE STUDIES

Results with Loop54

  • 16.1% increase in eCommerce revenues 
  • Higher internal efficiency
  • Faster search response times