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Case Study

Stor och Liten leverage a vital visitor segment & eliminates manual search efforts

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Children's

On running a 50/50 split A/B test for 200K visitors, Loop54 helped Stor&Liten achieve a 16.1% increase in e‑commerce revenues. The platform also benefited from faster search response times and higher internal efficiency.

Background

Stor&Liten is a classic Swedish toy retailer, with an annual turnover of €3.6M (2016) in Sweden. Its e-commerce store is hosted on the Storm by Enferno platform, and before engaging Loop54, Stor&Liten was using the default platform search functionality. Visitors using search accounted for 56% of total turnover.


 

Toy shop

 

Challenges

Stor&Liten suffered from low findability, due to inconsistent product branding and descriptions, so it was perhaps unsurprising that their conversion rate fell consistently below target.

Staff had to dedicate a lot of time to manually merchandising and maintaining search.

Results with Loop54

  • 16.1% increase in eCommerce revenues
  • Faster search response times
  • Higher internal efficiency

 

toy results

 

Loop54 offers true personalised on-site product search

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Shoppers expect the same level of relevance and personalisation online as they experience in-store. Powered by Machine Learning and built exclusively for e-commerce, Loop54 delivers that exceptional online shopping experience.

  • Automated: Automatically learns words and merchandises search and category listing
  • Relevant: Interprets search intent to deliver truly relevant results
  • Personalised: Sorts results according to popularity and personal taste

Stor och Liten is just one of the clients who has seen conversion rate soar after implementing our exceptional site-search. Book a demo to see what we could do for you.

Request a demo today!