XXL’s vision is to be the preferred sports and outdoor destination in Europe. Since the inception in 2001, XXL has built a sports retailer with an annual turnover of approximately NOK 10 billion. Today XXL has 90 stores in Norway, Sweden, Finland and Austria. It is also the largest online sports retailer in the Nordics.
In total, XXL has more than 5.000 enthusiastic employees. XXL provides its customers with a unique mix of great brands, great expertise, great assortment, great accessibility and great prices.
Background to Navigation project
Loop54 continuously works with our customers to improve on-site search and navigation. For our sports and outdoor customer XXL, we suggested testing the Loop54 advanced category navigation against their current navigation solution based on Apache Solr. What we wanted to do was increase conversion and revenue from visitors using navigation as an alternative for search when browsing on-site. XXL already uses Loop54 search and personalisation since 2015.
XXL decided to do an A/B/C/D test with different variants of the Loop54 engine setup based on business logic using personalisation, boost and bury, commonly popular products, customer behaviour and customer purchases compared to XXLs existing solution.
XXL implemented their frontend for the navigation to call the Loop54 API with XXLs product catalogue.
The hypothesis of how people want to navigate in categories
The Loop54 product team had workshops and set up hypotheses about how people wanted to navigate on an e-commerce site using category navigation. As a result, 3 different variants were implemented on the XXL environment using the new Loop54 AI engine GAS.
For the A/B/C/D test Loop54 configured 3 different engine setups for the category listings. All engine setups included personalisation from Loop54.