XXL’s vision is to be the preferred retailer for sports and outdoor activities in Europe. Since its launch in 2001, XXL has turned into a company with an annual turnover of approximately NOK 10 billion (≈ EUR 1 billion). Today XXL has 90 stores in Norway, Sweden, Finland, and Austria and is also the largest online sports retailer in the Nordics.
In total, XXL has more than 5 000 enthusiastic employees and offers its customers a unique mix of great brands, great expertise, great assortment, great accessibility and great prices.
Background to Category Navigation project
At Loop54, we continuously work with our customers to further improve the performance of their search and category navigation. XXL had successfully been using Loop54’s eCommerce search and personalization since 2015, when we suggested testing Loop54’s recently launched Advanced Product Listing Pages against their current solution for category listings based on Apache Solr. Our ambition was to extend the relevant results we were providing for searching visitors to visitors that are browsing categories to find the right products, while increasing conversions and revenue for XXL.
Advanced Category Listings
Based on the latest version of our AI algorithm, Gas GOLEM, our Advanced Category Listings benefit from an even better understanding of the relationships between products in your catalog, as well as which products best fit each visitor’s current intentions. Instead of manual merchandising, our algorithm automatically ranks and sorts category listings based on factors like general popularity, personal relevance, and business logic. Our product specialists fine-tune the combination of these to find the best engine setup for each individual store.
The hypothesis of how people want to navigate categories
How visitors navigate categories in an online store varies greatly, not only between different industries but also within, depending on factors like UI design, the size of the device the products are displayed on, and individual user preferences, amongst others. To provide the best setup for each of our customers, or product team developed different hypotheses of user behavior and corresponding engine setups.
For XXL, we configured three different variants of the engine to compare to their existing solution for category listings.