<img height="1" width="1" style="display:none" src="https://q.quora.com/_/ad/ad9bc6b5b2de42fb9d7cd993ebb80066/pixel?tag=ViewContent&amp;noscript=1">

Case Study

Kontorsmagasinet sees a huge increase in conversion rate

Download Case Study PDF


Office Supply

"Loop54 provides an unprecedented degree of search relevance. It’s the reason our sales from search visits have increased dramatically. Our conversion rate from search visits is now 5 times that of visits without search and AOV is 75% higher."

Oscar Lavas,
- Kontorsmagasinet


Kontorsmagasinet is an online retailer of office supplies with an annual online turnover of 1M EUR (2011) and an annual growth rate exceeding 20% since going live in 2009.


stationery 1



  • Purpose of A/B test was to determine what impact, if any, would better search relevance and related results have on revenues and conversion rates.
  • Conducted the experiment by running an A/B split test. Visitors to Kontorsmagasinet.se were randomly chosen to either receive Loop54 or the original search engine of Kontorsmagasinet.se.
  • Factors such as layout, design, filters and autocomplete were identical in both implementations so as to isolate the effect of the product search engine.
  • The measured variable was the conversion rate among visitors that included a search in their visit.


order stationery


Results with Loop54

  • 13% increase in eCommerce revenue within 35 days
  • AOV among visitors with search now 75% higher than those without search
  • 29% increased conversion rate from search visits
  • Conversion rate from search visits 5x that of visits without search


Stationery results


Loop54 offers true personalised on-site product search


Shoppers expect the same level of relevance and personalisation online as they experience in-store. Powered by Machine Learning and built exclusively for e-commerce, Loop54 delivers that exceptional online shopping experience.

  • Automated: Automatically learns words and merchandises search and category listing
  • Relevant: Interprets search intent to deliver truly relevant results
  • Personalised: Sorts results according to popularity and personal taste

Kontorsmagasinet is just one of the clients who has seen conversion rate soar after implementing our exceptional site-search. Book a demo to see what we could do for you.

Request a demo today!