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Case Study

Kontorsmagasinet sees a huge increase in conversion rate

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Office Supply

"Loop54 provides an unprecedented degree of search relevance. It’s the reason our sales from search visits have increased dramatically. Our conversion rate from search visits is now 5 times that of visits without search and AOV is 75% higher."

Oscar Lavas,
CEO
- Kontorsmagasinet

Background

Kontorsmagasinet is an online retailer of office supplies with an annual online turnover of 1M EUR (2011) and an annual growth rate exceeding 20% since going live in 2009.

 

stationery 1

 

Experiment

  • Purpose of A/B test was to determine what impact, if any, would better search relevance and related results have on revenues and conversion rates.
  • Conducted the experiment by running an A/B split test. Visitors to Kontorsmagasinet.se were randomly chosen to either receive Loop54 or the original search engine of Kontorsmagasinet.se.
  • Factors such as layout, design, filters and autocomplete were identical in both implementations so as to isolate the effect of the product search engine.
  • The measured variable was the conversion rate among visitors that included a search in their visit.

 

order stationery

 

Results with Loop54

  • 13% increase in eCommerce revenue within 35 days
  • AOV among visitors with search now 75% higher than those without search
  • 29% increased conversion rate from search visits
  • Conversion rate from search visits 5x that of visits without search

 

Stationery results

 

Loop54 offers true personalised on-site product search

cta-shoes

Shoppers expect the same level of relevance and personalisation online as they experience in-store. Powered by Machine Learning and built exclusively for e-commerce, Loop54 delivers that exceptional online shopping experience.

  • Automated: Automatically learns words and merchandises search and category listing
  • Relevant: Interprets search intent to deliver truly relevant results
  • Personalised: Sorts results according to popularity and personal taste

Kontorsmagasinet is just one of the clients who has seen conversion rate soar after implementing our exceptional site-search. Book a demo to see what we could do for you.

Request demo today!