Golem, our proprietary AI engine, has been delivering fantastic results in search and navigation for a long time. Now we are using that knowledge to provide a new dimension for recommendations by creating a deeper understanding of the product catalogue.
The four pillars of our AI-driven recommendations
Direct product links are so standardized that we barely notice them. But we have chosen to look beyond direct links and recommend products from the entire product catalogue based on the context.
The use of purchase history and personal preferences enables you to present specially selected products that are relevant to each unique visitor.
Thanks to our deeper understanding of the entire product catalogue, we are able to make use of a wider range of products than just those that are purchased together. That allows us to display more of the less popular products in situations where they are relevant.
The Top Lists feature in the Recommendation Suite makes it easy for you to group products based on current promotions, popular products and new products, for example.
We provide the user with a wider and deeper selection of products and offer more relevant recommendations. Products with fewer visits benefit from the more popular products – and thus have a better chance of being seen as relevant recommendations. That means a better experience for the visitor and also provides you, the e-retailer, with an opportunity to display a greater variety of products.
average order value
Our proprietary AI engine provides a better customer experience
Quick implementation, zero maintenance