Case Study
Children's
On running a 50/50 split A/B test for 200K visitors, Loop54 helped Stor&Liten achieve a 16.1% increase in e‑commerce revenues. The platform also benefited from faster search response times and higher internal efficiency.
Stor&Liten is a classic Swedish toy retailer, with an annual turnover of €3.6M (2016) in Sweden. Its e-commerce store is hosted on the Storm by Enferno platform, and before engaging Loop54, Stor&Liten was using the default platform search functionality. Visitors using search accounted for 56% of total turnover.
Stor&Liten suffered from low findability, due to inconsistent product branding and descriptions, so it was perhaps unsurprising that their conversion rate fell consistently below target.
Staff had to dedicate a lot of time to manually merchandising and maintaining search.
Shoppers expect the same level of relevance and personalisation online as they experience in-store. Powered by Machine Learning and built exclusively for e-commerce, Loop54 delivers that exceptional online shopping experience.
Stor och Liten is just one of the clients who has seen conversion rate soar after implementing our exceptional site-search. Book a demo to see what we could do for you.