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Personalisation

Humanise your search and navigation

Deliver personalised shopping experiences based on real-time behaviour, interests, preferences and customer data. A/B tests showed our personalisation feature alone increases sales from search by 7%.

What we personalise

We personalise two key parts of the customer experience: category listings and product search. Whether customers go directly to your search box or casually browse categories, we make sure that what they see is relevant and timely.
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How we personalise

We do the heavy-lifting so you don't have to. We've spent years building a sophisticated Machine Learning search engine that's capable of processing complex data, learning and adapting to new information.
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Machine Learning algorithm builds personalised context
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Real-time click, add-to-cart and purchase events tracked
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Your CRM, purchase history and user profile data leveraged
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“Loop54 not only helps our customers find what they’re searching for, they’ve also helped us in creating a foundation for a personalized shopping experience”
Niklas Schuster, CIO at Coop Online
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“Loop54 provides an unprecedented degree of search relevance. It’s the reason our sales from search visits have increased dramatically. Our conversion rate from search visits is now 5 times that of visits without search and AOV is 75% higher.”
Oscar Lavas, CEO at Kontorsmagasinet

Why we personalise

Most personalisation platforms available today rely on simple rule-based systems. Loop54 goes beyond basic If-This-Then-That rules, and uses advanced Machine Learning to produce completely unique search and category navigation experiences. 
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Succeed like so many others

68%
Increased revenue from search
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70%
Reduced search exits
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12%
Increased online revenues
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Get started

Using our customers as examples, we'll demonstrate how we improve search relevance and personalisation, and automate all search merchandising work.