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Privacy Policy

Effective May 8, 2018

The privacy policy discloses the privacy practices for The Loop54 Group AB.

If you have any questions about your privacy when using our website, please contact info@loop54.com.

In this Policy we will explain:

  1. What types of personal information we collect
  2. How we use your personal information
  3. How we collect your personal information, including whether personal information is collected automatically
  4. How to access and update your personal information
  5. Your rights to of erasure
  6. The use of external websites
  7. How to update your communication preferences

1. What types of personal information we collect

We collect any personal information you voluntarily give us and that personally identifies you including contact information such as your name, email address, company name, address, phone number and other information about yourself or your business.

2. How we use your personal information

We will use your personal information for the purposes of billing for the applicable service, providing technical support, providing potential clients with information on available services and products, improving your experience when using our website by personalising the content you see.

Our lawful basis for processing your information in this way is our legitimate interest in marketing our services to you.

This information is not shared with any third party unless explicitly stated or where required by law.

3. How we collect your personal information, including whether personal information is collected automatically

We collect information from you that you provide us in the following ways:

  • when you use online forms, LiveChat services, contact forms,
  • when you contact us outside of our Websites, such via email or Social Media
  • When you request assistance from our Support team
  • When you register for or attend our Marketing Activities

We also collect information automatically about your visit to our website, which may become paired with your personal information. Read more about how we use cookies.


A cookie is a piece of data stored on the user's hard drive containing information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site and is encrypted so cannot be read by any other website. Once the user closes their browser, the cookie simply terminates. It will also terminate once a period of time has elapsed since first using the site. We only use cookies for your convenience. If a user rejects the cookie, ordering functionality for the user will be affected.

The types of cookie you can expect to see in use on our website are:

  • Functional cookies: These cookies allow us to provide you with a better online experience when you use our website. They do not gather or store any information which would allow us to identify you personally.
  • Performance cookies: help us to understand how our customers use our site, so we can keep our products and services relevant, easy to use and up to date.
  • Targeting cookies: We have relationships with carefully selected and monitored suppliers (third parties) who may also set cookies during your visit. The purpose of these cookies is "behavioural advertising" (also known as "behavioural targeting" or "remarketing"), which is a means of showing you relevant products and services based on what you appear to be interested in.

Examples of third parties cookies you can find on our website:

  • HubSpot - our marketing automation and CRM system
  • Google Analytics - statistical analysis of website performance
  • Google Adwords - advertising
  • LinkedIn - advertising and targeting provider
  • Facebook - advertising and targeting provider
  • Drift chat - live chat provider
  • Intercom - customer support provider
Managing cookies

Most internet browsers allow you to erase cookies from your computer hard drive, block all cookies (or just third-party cookies) or warn you before a cookie is stored on your device.

Please note, if you choose to block all cookies, our site will not function as intended and you will not be able to use or access many of the services we provide. If you have blocked all cookies and wish to make full use of the features and services we offer, you will need to enable your cookies. You can do this in your browse.

4. How to access and update your personal information

You have the right to access any information we hold about you. To request access please email info@loop54.com or contact the support team. If any of the information we hold on you is inaccurate or incomplete, you may ask us to correct it at any time.

5. Your rights to of erasure

You have the right to request deletion of personal information we hold about you and we have the obligation to erase your personal information.

To request deletion of your personal information, contact info@loop54.com.

6. The use of external websites

This web site may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this web site.

7. How to update your communication preferences

Our use of your personal data may include occasional email marketing.

You may opt out of any of our email marketing types using the email preferences centre accessible from links at the bottom of any marketing email we send, or by contact info@loop54.com.

8. Changes to this Privacy Policy

The Loop54 Group AB reserves the right to modify this Privacy Policy at any time. It is our policy to post any changes we make to this Privacy Policy on this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 08/05/2018.