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A blog about e-commerce site-search, personalisation and CRO.

Our search experts share their expertise and insight into product discovery and machine learning for e-commerce

Posts by Loop54

5 Tips to Boost eCommerce Sales During Black Friday

Black Friday is fast approaching. Scheduled for 29th November 2019, it will be not only the biggest sales event of the year

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How to Make the Most of Your Site-Search Analytics

One of the biggest benefits of implementing site-search on your e-commerce site is the sheer wealth of customer information

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How Machines Make Decisions with Less Data

The term artificial intelligence (AI) describes the process by which a machine simulates the human mind to make decisions.

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What is a search facet? What is a search filter?

Sometimes referred to as guided navigation, faceted search and navigation uses certain product metadata as visible criteria

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New Download: M.nu Increases its Average Order Value by 61% Using Loop54

Established in 2006 in Linköping, Sweden, M.nu began life as a hobby project for founder Erik Freiholtz. Erik had a keen

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How to Build User-Friendly Product Listings

If you operate an e-commerce website, always ensure your product-listing pages contain the right attributes. A large

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9 Tips on Increasing E-commerce Conversion Rate Optimisation

Getting loads of website traffic is great, but if that traffic doesn't convert into something concrete, like a sign-up,

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4 Techniques to Up Your Keyword-Research Game

Keyword research has been done the same way for 10 years. It starts with you typing your website’s main topics in Google

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Why Site-Search Can Help You Narrow the M-Commerce Conversion Gap

The e-commerce market has undergone significant growth in recent years, diversifying away from the traditional PC approach

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Why is E-commerce Customer Experience Still So Poor?

Regardless of your industry, customer experience (CX) reigns supreme. Why? Because customer satisfaction and business

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