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A blog about e-commerce site-search, personalisation and CRO.

Our search experts share their expertise and insight into product discovery and machine learning for e-commerce

Conversion Rate Optimisation Posts

9 Tips on Increasing E-commerce Conversion Rate Optimisation

Getting loads of website traffic is great, but if that traffic doesn't convert into something concrete, like a sign-up,


Why Site-Search Can Help You Narrow the M-Commerce Conversion Gap

The e-commerce market has undergone significant growth in recent years, diversifying away from the traditional PC approach


How Online Retailers Can Use Site-Search to Drive Revenue

Site-search has come on leaps and bounds since its inception in the early 90's. Results are fetched faster, typos


Double Your Conversion Rate by Utilising Site-Search

How many e-commerce businesses wouldn't want to convert more site visitors into customers? Introducing: conversion rate


Using Google Analytics Segments to Evaluate Site-Search Relevancy

Evaluating the success of a new site-search engine or an update to an existing search engine can be difficult. Thankfully,


Google Data Studio Template: KPIs and Metrics for Evaluating your Site-Search

Many of today's e-commerce organisations are following their revenue streams using emailed reports and dashboards. But,


How to Configure Tracking of Null-Results to Improve On-Site Conversion

In the age of exponential data growth, 'findability' within e-commerce is a major stumbling block. The transition from 


On-Site Search Needs to Understand Intent and Long-Tail Keywords

If people were all the same – talked the same way, acted the same way and understood everything the same way – building


PSA: Optimize your on-site search for long-tail keywords!

If you’ve worked with search-engine optimization (SEO), you’ve most likely come across the term long-tail keywords, which


Four Fabulous Ways E-Commerce Boosts Business Revenue [Infographic]

This post is a guest contribution.


Industries and services are realizing more than ever before that traditional business


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