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A blog about e-commerce site-search, personalisation and CRO.

Our search experts share their expertise and insight into product discovery and machine learning for e-commerce

Ecommerce Design Posts

The New and Updated UX Search and Navigation Guide

We’re proud to present the new and updated User Experience Design guide by Loop54! 


Is your e-commerce site mobile-friendly yet? It's not too late!

Last year Google announced they were about to roll out their “mobile first” index. This means they will primarily look at


Why Website Structure Matters for SEO and UX

If you operate an eCommerce website, setting a logical page hierarchy is perhaps your most important business decision. How


User-Friendly Navigation – A Vital Part of E-Commerce Web Design

Ensuring that your customers can find the products they are looking for is essential for any e-commerce business. Great


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