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A blog about e-commerce site-search, personalisation and CRO.

Our search experts share their expertise and insight into product discovery and machine learning for e-commerce

3 Things E-commerce CTOs Need to Understand About Search-as-a-Service

The future of e-commerce looks bright, with global retail e-commerce sales predicted to reach $4.5 Trillion by 2021.

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The Future of Site-Search: 5 Trends for 2018 and Beyond

2017 was a big year for site-search. Voice search truly moved into the mainstream, m-commerce continued to eat into

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5 Challenges Facing Heads of E-commerce in 2018

Over the last 10 years, e-commerce has witnessed meteoric growth. According to a recent study from The U.S. Census Bureau

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3 Key Takeaways from the Mobile Shopping EU 2018

At Loop54, we’re dedicated to innovation. We’re always looking for new and inventive ways to help our customers achieve

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Force Your Digital Providers to Work as a Team

Large e-commerce businesses usually have a number of digital providers. There might be one handling the technical side of

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How to Name Your E-Commerce Products

Product naming is something all e-commerce businesses should pay a lot of attention to. Having the right product names

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On-Site Search Needs to Understand Intent and Long-Tail Keywords

If people were all the same – talked the same way, acted the same way and understood everything the same way – building

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Get Your Out-of-Stock Pages Ready For Holidays

How to Make the Most of Your Out-of-Stock Pages for Holiday Sales

Out-of-stock pages are both a gift and a curse for

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7 Tips for Improving Product Discovery During the Holidays

For the 2017 holidays, sales are expected to beat previous year's totals by 3.6-4 percent, potentially reaching $682 billion

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6 Questions Every SEO is Tired of Hearing

If you work with SEO, you’ve heard it all before. Whoever you work with and whatever site you’re optimizing, these

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