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A blog about e-commerce site-search, personalisation and CRO.

Our search experts share their expertise and insight into product discovery and machine learning for e-commerce

6 Tips To Boost Your Product Sales During The Holidays

The holiday season is well-known for flooding retail stores with a frenzy of shoppers, so it’s no surprise that each year,


The F Factor: The Role of Findability in E-commerce

Your e-commerce store's chances of success can hinge upon its findability factor. Boost it and your chances of sales soar;


10 Epic E-Commerce Site-Search Tips That'll Boost Your Sales

We've already covered the myriad of benefits custom site-search can bring to your e-commerce store – such as more than


How Online Retailers Can Use Site-Search to Drive Revenue

Site-search has come on leaps and bounds since its inception in the early 90's. Results are fetched faster, typos


Double Your Conversion Rate by Utilising Site-Search

How many e-commerce businesses wouldn't want to convert more site visitors into customers? Introducing: conversion rate


6 Essential Faceted Search Best Practices

With big trends like personalisation and AI-assisted automation continuing to gain momentum, utilising faceted search for


Using Google Analytics Segments to Evaluate Site-Search Relevancy

Evaluating the success of a new site-search engine or an update to an existing search engine can be difficult. Thankfully,


New Download: Loop54 Work with Panduro to Revamp Website User Experience

We’re all about deep tech here at Loop54, but some of our most satisfying and successful partnerships have been with


The Top Benefits of Faceted Search for E-Commerce

While the freedom and abject minimalism of an empty search box provides a platform of discovery for Googlers, in the realm


How to Use Search Analytics to Supercharge Your E-Commerce Strategy

With e-commerce projected to account for 17.5% of all retail purchases by 2021 (compared to 7.4% in 2015), the curtain call


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