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A blog about e-commerce site-search, personalisation and CRO.

Our search experts share their expertise and insight into product discovery and machine learning for e-commerce

6 Tips To Boost Your Product Sales During The Holidays

The holiday season is well-known for flooding retail stores with a frenzy of shoppers, so it’s no surprise that each year,

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The F Factor: The Role of Findability in E-commerce

Your e-commerce store's chances of success can hinge upon its findability factor. Boost it and your chances of sales soar;

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10 Epic E-Commerce Site-Search Tips That'll Boost Your Sales

We've already covered the myriad of benefits custom site-search can bring to your e-commerce store – such as more than

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How Online Retailers Can Use Site-Search to Drive Revenue

Site-search has come on leaps and bounds since its inception in the early 90's. Results are fetched faster, typos

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Double Your Conversion Rate by Utilising Site-Search

How many e-commerce businesses wouldn't want to convert more site visitors into customers? Introducing: conversion rate

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6 Essential Faceted Search Best Practices

With big trends like personalisation and AI-assisted automation continuing to gain momentum, utilising faceted search for

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Using Google Analytics Segments to Evaluate Site-Search Relevancy

Evaluating the success of a new site-search engine or an update to an existing search engine can be difficult. Thankfully,

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New Download: Loop54 Work with Panduro to Revamp Website User Experience

We’re all about deep tech here at Loop54, but some of our most satisfying and successful partnerships have been with

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The Top Benefits of Faceted Search for E-Commerce

While the freedom and abject minimalism of an empty search box provides a platform of discovery for Googlers, in the realm

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How to Use Search Analytics to Supercharge Your E-Commerce Strategy

With e-commerce projected to account for 17.5% of all retail purchases by 2021 (compared to 7.4% in 2015), the curtain call

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