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A blog about e-commerce site-search, personalisation and CRO.

Our search experts share their expertise and insight into product discovery and machine learning for e-commerce

6 Essential Faceted Search Best Practices

With big trends like personalisation and AI-assisted automation continuing to gain momentum, utilising faceted search for


Using Google Analytics Segments to Evaluate Site-Search Relevancy

Evaluating the success of a new site-search engine or an update to an existing search engine can be difficult. Thankfully,


New Download: Loop54 Work with Panduro to Revamp Website User Experience

We’re all about deep tech here at Loop54, but some of our most satisfying and successful partnerships have been with


The Top Benefits of Faceted Search for E-Commerce

While the freedom and abject minimalism of an empty search box provides a platform of discovery for Googlers, in the realm


How to Use Search Analytics to Supercharge Your E-Commerce Strategy

With e-commerce projected to account for 17.5% of all retail purchases by 2021 (compared to 7.4% in 2015), the curtain call


How will AI Affect the Future of Retail and Marketing?

We’re already seeing AI power autonomous driving systems, we’re letting virtual assistants such as Siri and Alexa into our


4 Key Takeaways from eTail Europe 2018

The ongoing success of AI in retail and marketing has not been achieved without a big, healthy dollop of irony. Artificial


Why Machine Learning is Essential for Personalising E-commerce Search

While our television sets may tell us stories of dystopian futures dominated by sentient machines, artificial intelligence


The New and Updated UX Search and Navigation Guide

We’re proud to present the new and updated User Experience Design guide by Loop54! 


How do Product Recommendation Engines Work?

You make trips to your local shop weekly, and after some time, the store clerk gets to know you, what you tend to buy, and


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