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A blog about e-commerce site-search, personalisation and CRO.

Our search experts share their expertise and insight into product discovery and machine learning for e-commerce

Double Your Conversion Rate by Utilising Site-Search

How many e-commerce businesses wouldn't want to convert more site visitors into customers? Introducing: conversion rate

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6 Essential Faceted Search Best Practices

With big trends like personalisation and AI-assisted automation continuing to gain momentum, utilising faceted search for

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Using Google Analytics Segments to Evaluate Site-Search Relevancy

Evaluating the success of a new site-search engine or an update to an existing search engine can be difficult. Thankfully,

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New Download: Loop54 Work with Panduro to Revamp Website User Experience

We’re all about deep tech here at Loop54, but some of our most satisfying and successful partnerships have been with

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The Top Benefits of Faceted Search for E-Commerce

While the freedom and abject minimalism of an empty search box provides a platform of discovery for Googlers, in the realm

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How to Use Search Analytics to Supercharge Your E-Commerce Strategy

With e-commerce projected to account for 17.5% of all retail purchases by 2021 (compared to 7.4% in 2015), the curtain call

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How will AI Affect the Future of Retail and Marketing?

We’re already seeing AI power autonomous driving systems, we’re letting virtual assistants such as Siri and Alexa into our

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4 Key Takeaways from eTail Europe 2018

The ongoing success of AI in retail and marketing has not been achieved without a big, healthy dollop of irony. Artificial

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Why Machine Learning is Essential for Personalising E-commerce Search

While our television sets may tell us stories of dystopian futures dominated by sentient machines, artificial intelligence

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The New and Updated UX Search and Navigation Guide

We’re proud to present the new and updated User Experience Design guide by Loop54! 

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