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A blog about e-commerce site-search, personalisation and CRO.

Our search experts share their expertise and insight into product discovery and machine learning for e-commerce

3 Things E-commerce Businesses Need to Know About AI

Over the last couple of years, buzz words among online retailers have been personalization, natural language processing,


Create a Measurable Content Strategy in Five Simple Steps

Everyone knows that content is important for a website, but few website owners have a strategy for creating it. On one


How to Build User-Friendly Product Listings

If you operate an e-commerce website, always ensure your product-listing pages contain the right attributes. A large


Marketing Through Social Platforms

Retailers and brands are leveraging social platforms to find innovative approaches to promote their products and services.


New E-Commerce Models 2017

E-commerce has grown and changed since its humble beginnings in the early 1990s. Today, people can purchase nearly


6 Ways to Measure the Quality of Your E-Commerce Site-Search

There are 6 quick and easy ways to measure the quality of your on-site product search. If any of these metrics are


The Next Generation of Search

For the last decade, search has been undergoing a significant transformation. Many consumers are seeking out and even


4 Techniques to Up Your Keyword-Research Game

Keyword research has been done the same way for 10 years. It starts with you typing your website’s main topics in Google


Is Natural Language Processing (NLP) the Future of E-Commerce Product Search?

Human communication is a rather messy ordeal. What we say often requires real world knowledge, we often use wordplay, and


Predictive Personalisation – Customer Satisfaction Both Off and Online

There are a number of bars and pubs in the inner-city area where our office is located. After working hours, people from


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