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A blog about e-commerce site-search, personalisation and CRO.

Our search experts share their expertise and insight into product discovery and machine learning for e-commerce

Site-Searches for Fidget Spinner Grew 1600% and Nearly 2000 Variations Were Used!

Back in June, we released a graph showing the growth in on-site search volume for "fidget spinner" and related terms among

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Content Marketing Strategy: Is Quality Finally More Important Than Quantity?

In the early days of Internet, the sheer vastness of the web was impressive. Whatever you were looking for, people were

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How to decide what level of Machine Learning software is right for your business

What are retailers asking for, and how can they evaluate machine learning vendors?

This article was orignally published in

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Drive Sales and Engagement with Google Posts

Google recently rolled out a new service, Google Posts, allowing websites to promote events, showcase new products or

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Are You Building Faceted Search and Navigation? Please Talk to Your SEO Team First

Let us start by saying that faceted navigation can do wonders to e-commerce websites and has proven to increase conversion

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Headlines That Will Make You Succeed in Search and Social

The headline is the single most important piece of content on a web page. It makes people interested in the content, makes

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How to Rejuvenate Your Content Without Learning New Skills

This post is a guest contribution.

The content treadmill keeps on going. Gotta create.

Gotta make something your readers

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Improve site speed by capitalising on user behaviour

Page loading time is, or at least should be, on every site owner’s agenda. Regardless of what type of website you’re

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PSA: Optimize your on-site search for long-tail keywords!

If you’ve worked with search-engine optimization (SEO), you’ve most likely come across the term long-tail keywords, which

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Levels of machine learning in e-commerce product search

Technology is becoming more sophisticated than ever these days, particularly when it comes to artificial intelligence (AI).

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